Mall Analytics

Retail Analytics

TOTAL FOOTFALL

Total number of people entering the store through all main entrances at any given time.

Measure ROI of events and activities

Learn about peak hours which generate most traffic

Assess which marketing strategies/campaigns are successful

Make future visitor traffic predictions by analyzing correlation data

Understand impact of promotions

Tailor staff schedules according to footfall pattern

FLOOR-WISE STEP IN

Total number of people going on each floor. All floor entrances including stairs, elevators, escalators, travelators, etc will be monitored.

Know which floor attracts more traffic and optimize floor plans accordingly

Compare floor performances and optimize customer experience accordingly

Measure ROI of floor events and activities

Tailor staff schedules according to stepin pattern

FLOOR-WISE HEATMAP

Heatmaps are used to highlight audience behavior and movement on each floor, by which you can find out the popular and dead areas.

Understand audience behavior and attraction spots

Benchmark popular areas

Evaluate and optimize store layout and design

Measure marketing effectiveness by analyzing success of events and campaigns

Know best places for advertising

AREA-WISE DWELL TIME

The average amount of time a person spends at a specific area/region on a floor.

Know audience attraction spots

Reduce unprofitable waiting times around the mall

Compare zone/region performances

Measure impact of marketing campaigns

Learn how customers move through the mall and interact with displays

AREA-WISE TRAFFIC

The count of people who pass through a specific area/region on a floor.

Know which areas are performing well and which aren’t. Compare zone/region performances

Charge realistic rental rates to tenants for a mutually beneficial relationship. Optimize rent of key spaces

Measure success of new initiatives and marketing campaigns

Pinpoint areas with most traffic where security needs to be increased

Identify congestion areas and bottlenecks; distribute resources to ensure pleasant experience for visitors

Optimize mall layout and staffing

AUDIENCE DEMOGRAPHICS

Know your audience and optimize their shopping experience through audience demographics. Every person entering the mall will be classified into the following demographic categories:

Age Groups Gender
  • Child
  • Teen
  • Adult
  • Elderly
  • Male
  • Female

Enhance customer experience by making it personalized

Improve marketing campaigns

Prove your products and services by knowing your customers

Optimize marketing strategies and campaigns

Attract brands based on demographic information of their target market

Optimize mall layout and staffing accordingly